So you now have images from your Personal Branding or Headshots session, what do you do with them? There are many ways to 'show-up' that will make an impact and make a connection with your target audience.
Social Media
With the rise of platforms such as Facebook, Instagram, and Twitter - there is an abundance of information available online and your newsfeed is always filling up. Be sure to weave in images of yourself consistently and often as not everyone sees your posts. That means re-introducing yourself every so often and cycling through your 'content buckets' consistently.
Website
Did you know that it takes only 0.05 seconds for visitors to form an opinion about your website to decide if they'll stay or leave? Your website represents your storefront and having that 'human connection' with your audience when they stop is essential. Providing insights into who you are and what it looks and feels like to do business with you will set you a part from your competition. Be sure to have some images captured of horizontal orientation that can be used as banner ads on your site or as a key statement image on your home page with words on one side. At a minimum, have an image of yourself on your 'About' page.
Blogs
Showing up in your own blog or guest blogs with content is a great way to improve your SEO, expand your reach, share your voice. Visual imagery helps tell the story and sometimes all you need is the one statement image. Also, be sure to always include a short bio about yourself on every blog post you write and include an image of yourself as the author too. Visitors may land on the blog post directly, so any information you can share about who you are will make an impact. Another tip is to set up your 'Gravator' which is an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog.
Business Cards
Imagine going to a networking event and receiving a dozen business cards. You may forget who each card belongs to! Having an image of yourself or related to your brand could be a huge advantage in helping you stand out and be memorable. While this may not be appropriate for all industries, I hope this triggers general thought on how to make an impact with your business card layout and design.
Professional Networking Sites
Currently, LinkedIN has over 250 million active monthly users and ranks high in search results. Be sure to represent yourself on professional platforms with at least a professional profile picture. To take it even further, sharing content or writing blog posts with engaging images on professional sites will build trust and further extend your reach and visibility.
Email Signature
Having your image in your email signature is a great way to put a face to the name and is a reminder of who your audience is dealing with.
Publications
Being featured is an excellent way to build credibility and authority for your brand and you can be called upon at anytime to be published. Having photos ready will make the process quick and easy to be published without rushing to get a last minute photoshoot done.
Printed Marketing Materials
Postcards, brochures, and posters are still classic ways of marketing and sharing information with others. Having compelling images that provide a view of your brand and how it's like to work with you will increase the probability of conversions.
Online Ads
Less is more! Key statement images will help your online ads convert better and be more effective in communicating your call to action. It accelerates the know, like, trust factor. Nowadays, Facebook and Instagram ads are more successful when there are minimal words and when the key image illustrates a view of what they'll feel and experience by interacting with you. Often times, the ad image itself will be of the brand owner in action - it is certainly unique and authentic!
Audio and Video Conferencing
Make yourself recognizable by having a profile picture of yourself. This will help others connect with who you are over any form of virtual conferencing. In many companies, it is a standard requirement to have a professional headshot display on both your email profile and conferencing profile.
In conclusion, by showcasing who you are, you build connection and trust with your audience. and humanize your brand. To learn more about Personal Branding Photography, click HERE or get in touch anytime hello@pictonat.com.
Hello, I'm Nathalie...
I help entrepreneurs and influencers create a strong personal brand online with authentic images that builds connection and trust with their audience. I believe that social media and online presence has a growing importance to the success of a business and that Personal Brand Photography plays a huge factor in business growth.
A constant struggle for business owners is spending too much time trying to create content that is customized and consistent for their target audience. Imagine having at least a quarter’s worth of images from one photoshoot. YOU are your brand. Successfully marketing and promoting of your business with professional photos will save you time, drive results and increase conversion rates. I work with each client to execute their vision and tell the authentic story of their personal brand, aiming to get natural emotion in photographs, even if you’re not usually comfortable in front of the camera.
I have a passion for brand stories and diving into the building blocks of what makes a business successful. I hold an MBA from the Rotman School of Management with 17 years of experience in Financial Services. My specialized areas of knowledge and experience include Project Management, Strategy, and Marketing. I would love to hear your story and help you elevate your brand, reach out at anytime and let's chat!