Episode #11: Five Keys to Building a Solid Brand Foundation with Nathalie Amlani
This week on the podcast I dive into the Five Keys to Building a Solid Brand Foundation.
What is a brand? A brand is what people say when you’re not in the room, it’s the EXPERIENCE that people have when they interact with a brand - it has to do with feelings and emotions. No matter what stage a brand is at, revisiting the FOUNDATIONS of the brand will ensure that it is authentic and continues to connect to its target audience.
As a Brand Strategist and Photographer, I help women entrepreneurs look and feel amazing online with visual branding that deepens connections and leads to business growth. Having a solid brand foundation helps you gain clarity and purpose, and bring authenticity to your brand story, connecting you with the people you love to serve.
“Knowing your client will help with effectively communicating to them in a way that makes them feel heard, understood and acknowledged when they interact with your brand.” Nathalie Amlani, Pictonat Creative and Host of Focal Tangent: Perspectives That Shift podcast
In this episode, I go in depth on each of the Five Keys to Building a Solid Brand Foundation:
- Define your why
- Identify your brand vibe
- Know your Client
- Showcase and Shine
- Consistency is Key
“Getting really clear on your voice has a powerful ripple effect across your business, as it establishes trust and a cohesive user-experience as people know what to expect from you.” Nathalie Amlani, Pictonat Creative and Host of Focal Tangent: Perspectives That Shift podcast
When you consistently showcase the foundations and uniqueness of your brand and what you love to do, the result is an increase in sales, a rise in audience growth, and added brand value.
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Brand Builder Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
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About the Podcast Host:
Hi, I'm your host Nathalie Amlani, a brand strategist, photographer, soulful entrepreneur, and visual storyteller. I help female entrepreneurs look and feel amazing online. Imagine creating a strong personal brand that authentically deepens connections with your audience and leads an increase in business revenue and joy (yes, that's what help do!). I value community and this podcast brings to life the vision of having a hub of curated experiences and information that enables powerful growth as a collective.